Other well-recognized sports apparel companies, such as adidas, have been involved in sport nonprofit fundraising. adidas provided their name and logo on the front of the prepaid phonecard to assist youth soccer programs in their fundraising efforts. It also provided the greeting, “adidas the biggest soccer club in the world would like to thank you and welcome you to our prepaid phonecard club .” Each youth team that signed up for the adidas Soccer Prepaid Phonecard Fundraising Program could have their team imprinted on the back of the custom card and acknowledged in the post-PIN message such as, “Thank you for your support of Lightning Soccer Club.”

 

Edited article Nelson, Ruth N. and Kelli D. Meyer. “Fundraisers Reach
for the Stars.” Intele-CardNews, vol. 3, no. 4 (April 1997): 36 and 37.